I had a nice moment at a recent chamber meeting that gave me pause and reminded me of a simple truism in life- People like to be noticed.
I was leaving a Greeters meeting and one of the other business people said, " hey, you did something with your glasses! It looks good!" The fact of the matter was, I had gotten contacts several weeks ago, but no one but family had noticed.
Funny how something that simple can make you feel really good. In the end though, it proved to be great for this person's sales activities. When I needed to get phone lines installed in my office, they were the only one I called- she get's the business. The nice guys/gals don't finish last after all.
I thought about this as I was driving home from that meeting. Perhaps one of the greatest things we can do as entrepreneurs and business builders is not savvy marketing, although that doesn't hurt, it's not having the best looking office or the coolest car- maybe, just maybe it's the how well we notice people and how we make them feel.
It's interesting to me, when I observe my own buying habits, how simple my motivation often is.
I guess that's good news though for us bootstrappers. Maybe we don't need the big ad budget after all.
